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In 2009 Burger King ran the "Whopper sacrifice" campaign, which gave a free whopper to anyone who deleted 10 friends on Facebook. Facebook suspended the program because Burger King was alerting people... View More
The dark secrets of Whopper Sacrifice
One of the brains behind the wildly successful Burger King Facebook ad campaign talks about how the key to its wildfire spread was a combination of simplicity and cultural pervasiveness.