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Basically like if we said if you buy this ad from us you can reach 5 people. But really they're all alts of the same person.
Facebook knew for years ad reach estimates were based on ‘wrong data’ but blocked fixes over revenue impact, per court filing – TechCrunch
techcrunch.com
Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl Sandberg had already known for years there were problems with a free ad planning tool the company offers...